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100 years of All-American Toy Ads



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What lessons can be learned from 100-years of All-American advertising? What messages do toys ads transmit? Are they effective? Is there gender bias in their advertising? To learn more about toy advertising and gender stereotypes, read on. We'll also discuss cartoon characters like the Hot Wheels-loving Hot Wheels character as well as the gender of the toy ads. Let's not forget that cartoon characters have powerful messages.

Lessons from 100-years of All-American ads for toys

"Toys. The 100-year history of American toys advertising" by Jim Heimann, Steven Heller and Steven Heller. It contains 525 pages worth of advertisements. They range from trains sets to comic books and video games. Not only did the book show us the evolution of toys, but it also taught us how advertising works and how we can benefit from it.

Toy commercials communicate messages

Toy ads can send subliminal messages when they are seen by young children. This research shows the gendered messages toy commercials send. For example, Barbie commercials teach children that girls are expected to play with dolls and play with aggressive video games. Boy toy ads portray aggressive videogames and sports teams. These commercials are aimed at girls, but they are not without their own gender-based messages.

Toy ads are effective

Efficacy of toy ads can be measured by identifying what makes a commercial effective. Advertisements that target girls focus on appearance, grooming, and performance. Boys' ads are more focused on interactive toys, soft toys, board and art games, while those for girls tend to emphasize grooming, appearance, and performance. Boys' ads tend to feature male voiceovers. Although they are targeted at boys they also have the potential for girls.


Adverts for toys that are gender biased

Gender bias is a persistent problem in toys advertising. Advertising for toys generally features masculine characters who are aggressive and macho. Ads for female toys however, feature gentle characters. This is due to the advertising of sexy dolls or lingerie. Adverts that target girls focus overwhelmingly on female characters and emphasize beauty, performance, nurturing.


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There are many ways to record toys commercials for classroom use

Toy advertising continues its powerful message to young children. The toy industry is a multibillion dollar industry that targets both kids and parents. Teachers can record ads for toys on television or other video-generated sites such as YouTube. This will help them to teach English. Teachers can use these advertisements to teach language structure, grammar, and genre. To help students understand the material, a lesson plan is necessary.


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FAQ

Is Hollywood the most important film industry?

Warner Bros. is the largest movie studio. It was founded in 1923 by Harry and Jack Warner. It is located in Burbank California. It owns TNT and TBS television networks.

The most well-known films of the company include "Gone With the Wind", "Casablanca," and "Star Wars." "Jurassic Park" and "E.T." : The Extra-Terrestrial," "The Dark Knight," "Harry Potter," "Lord of the Rings trilogy," "Batman Begins," "Spiderman," "Superman Returns," "Shrek 2," "Pirates of the Caribbean," "Indiana Jones 4," "King Kong," "Fantastic Four," "Avengers," "Iron Man 3," "Captain America: Civil War," "Suicide Squad," "Wonder Woman," "Justice League," "Man of Steel," "Bumblebee," "Transformers," "Teenage Mutant Ninja Turtles," "Logan," "Deadpool," "John Wick," "Kong Skull Island," and "Zootopia."

AT&T Inc. (NYSE/T) is the owner of Warner Bros.


How many theaters do I need to make back my investment?

It depends on how many weeks you plan to make your theatrical production.

If you're planning to run your film for less than two weeks, you only need to open one theater.

If your film is going to be screened for more then two weeks, you will need two theaters.


How much does it set you back to distribute a feature length film?

A typical distribution deal will cost between $100,000-$150,000.

The average theater cost is about $10,000.

The average screen cost is about $5,000

It means that, if you have 100 screens your distribution fees would be $500,000.

Distributor fees of $50,000 would apply if there are ten screens.


Why is it that so few independent films are ever released?

Indie filmmakers are assuming that distributors will be interested in their films.

Because they love the work, distributors will likely buy their films.

But this is rare. Distributors often profit from independent filmmakers.

They might delay a film’s release date until after the awards show has finished.

They delay the release of a low-budget movie until after the summer blockbuster seasons has started.

Distributors try to keep films out of the hands of audiences until they've spent hundreds on tickets, popcorn, and candy.

They don’t want to miss out on these profits.



Statistics

  • This reflected no change from 2011 and only a 1% increase from 1998."[116]"9% of all directors. (en.wikipedia.org)
  • The author of the study noted that "The percentage of female speaking roles has not increased much since the 1940s when they hovered around 25 percent to 28 percent." (en.wikipedia.org)
  • In 2019, that percentage increased to 40 percent. (en.wikipedia.org)
  • The percentage of black female characters went from 16 percent in 2017 to 21 percent in 2018. (en.wikipedia.org)
  • If we translate this to a percentage, we get 28%, so let's be generous and say that ‘Hollywood studios' release about ⅓ of the movies released in the U.S. and Canada each year. (glitteratilobotomy.com)



External Links

web.archive.org


en.wikipedia.org


latimes.com


hollywoodreporter.com




How To

How long does it take for the Hollywood Walk of Fame to be toured?

It takes approximately 2 hours to visit the Hollywood Walk Of Fame.

The Hollywood Walk of Fame was established in 1960 and consists of 1,400 stars embedded into the sidewalk outside Grauman's Chinese Theater. It honors those who have made significant contributions to television, film, music, theater and sports. Each star is accompanied with a plaque that includes the individual's name, birthyear, and category.

Hollywood Boulevard has 683 stars at the moment, running from Gower Street through Vine Street. Approximately one-third of the stars have been awarded posthumously.

There are many ways you can view the stars. You can either walk along the street or take advantage of the free transportation offered by the Hollywood Chamber of Commerce.

To see the entire list of current inductees, visit the official website at www.walkoffame.com/inductee_listing/.




 



100 years of All-American Toy Ads